Own your professional brand

Feb 28, 2010  |  0  Comments

Fred Wilson, a VC and investor in major internet services such as Twitter, just blogged about Owning your online brand, that goes into the whole thesis of Peoplelex.
 
Key Excerpts:

A few years ago, I bought the internet domains of all three of my children's full names. My two daughters now operate active blogs on their domains (I link to them on the upper right of this blog) and both of them come up in the first page of search results when you google their names. They still spend way more time on Facebook than their blogs but they are building their online brands at a young age. And they can tightly control what goes on those pages.

Chris Dixon and Charlie O'Donnell both advocate the value of the "blog as resume" and recommend starting one to everyone who asked for their career advice. I'll join that chorus as well. We have hired all of our junior investment professionals largely on the basis of their blogs, not their resumes or linkedin profiles. You can learn so much more about a person by reading their blog.

Make a comment


  (Don't have a website? Sign up for one.)